Girls In Craft was established in 2017. As the years of craft beer tasting went by we noticed a gap in the apparel product available to women. This seemed to coincide with the growing number of women partaking in craft beer consumption, and more importantly-the growing number of women working in the craft beer industry. We wanted to bring these all together through a brand that would cater specificallly to their needs.
Our founder, Jennifer (Jenn) Suarez, is a also the Brand Manager for a large volume screen printing shop located in Southern California. By day she works with a large volume of accounts placing millions of retail dollars into the consumer market. Knowing what a customer is looking to convey through their apparel and branding is always at the top of her creative list. Staying on trend to many of the new styles and products is also continual homework.
With this said, Jenn paid much attention to the types of items, fit, feel, and colors that she found women were looking for.
We hope you enjoy what we are bringing to you.
Wear responsibly. Cheers...